On Behalf of the President: Presidential Spouses and White House Communications Strategy Today
By:Lauren A. Wright
Published on 2016-04-18 by ABC-CLIO
White House expert Lauren A. Wright identifies, explains, and measures the impact of the expanding role of presidential spouses in the White House and presidential campaign communications strategy, with a focus on the Clinton, Bush, and Obama administrations. • Examines the First Lady's role of enhancing the president's public image and expanding public support for his policy agenda • Focuses on the communications and public relations role of presidential spouses • Analyzes every documented public speech made by a first lady since 1992 • Includes interviews with many prominent former White House staff members, journalists, and presidential campaign strategists
This Book was ranked at 19 by Google Books for keyword on the campaign trail the long road of presidential politics 1860 2004.
Book ID of On Behalf of the President: Presidential Spouses and White House Communications Strategy Today's Books is Qo_NCwAAQBAJ, Book which was written byLauren A. Wrighthave ETAG "d5sjM3Cv+Ts"
Book which was published by ABC-CLIO since 2016-04-18 have ISBNs, ISBN 13 Code is 9781440848605 and ISBN 10 Code is 1440848602
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